Business Tech in Media and Entertainment

Business Tech in Media and Entertainment

Sapna Chopra, Samala Nagaraj
Copyright: © 2023 |Pages: 14
DOI: 10.4018/978-1-6684-4246-3.ch005
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Abstract

Businesses are using innovation to communicate their story online so they can reach hundreds of thousands of users at once. The technology trend is probably here to stay. This means that innovation is still in its infancy and that new types of technical advances are appearing every day. Video content is becoming more popular as a result of the use of cutting-edge technologies in the media and entertainment industries. However, the creation of novel technical ideas may result in a wide range of previously unheard-of digitalized tools and functionalities. Films, print, television, and radio were the key components of media and entertainment. The usage of gesture recognition technology, picture analysis in journalism, film screenplay analysis, and music composition and generation are a few of the new components that make up the media and entertainment environment. Due to the incorporation of innovation and technology, the media and entertainment sector has seen dramatic changes in recent years.
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Algorithmic News Stories

The field of journalism basically revolves around the production and distribution or sharing of news stories. Due to the use of advanced technology in this field, the process has undergone substantial alteration lately. Technology has opened up new opportunities for journalists to share their stories in unique and creative ways with the target audience. In the age of digitalization, one of the concepts that have gained high popularity is ‘the algorithm method (The Algorithm Method, 2020).’ The use of algorithms for the purpose of sharing news stories has the potential to redefine the existing journalism and audience relationship. One of the simple examples that can be used to understand this in a better way is that today it is much easier for people to make comments on news stories. Moreover, people can do so in a fast and public way as well. Due to the use of algorithms when it comes to sharing news stories, it is easier to relate with the audience in aggregate as well as big data sort of way (The Algorithm Method, 2020). Hammond has stated in his research study that the use of technology-driven elements such as huge volumes of data has revolutionized how news stories are stared (Hammond, 2017). Since it is not possible for human beings to process such humongous quantity of data, the role of algorithms has gained a lot of popularity these days. According to Linden, the use of algorithms or robots in the journalism scene has captured the attention of organizations and individuals who are involved in the field (Lindén, 2017, p 1).

The concept of algorithmic news stories has been bringing about gradual changes in how the journalism process takes place. The use of algorithm plays a vital role as they can choose relevant information for the users. In addition to this, the use of algorithms can also mold the overall construct relating to social processes as well as practices. The integration of technology in the field of journalism has not just empowered organizations but it has also empowered the users of the current times. The impact of algorithmic turn in the news production process and the news stories sharing cannot be ignored. This method of automation has given rise to a number of positive changes in the form of better efficiency in the news story sharing process, elimination of error-prone routine activities and processes and the introduction of new kinds of work that requires computational thinking (Lindén, 2017,p 1).

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