Business Intelligence and Innovation Moderating Roles on Entrepreneurship and Management Using Champiopreneurship Approach

Business Intelligence and Innovation Moderating Roles on Entrepreneurship and Management Using Champiopreneurship Approach

Harry Orugba Ovharhe
Copyright: © 2024 |Pages: 53
DOI: 10.4018/979-8-3693-1846-1.ch009
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Abstract

The study explored business intelligence and innovation moderating roles on entrepreneurship and management using champiopreneurship approach. The dimensions of business intelligence capture were competitive intelligence (CI) and decision support system (DSS). The innovation was focused on selected simplex innovation (product, process, service, technology, among others) and complex innovation (sustainable, transformational and systematic). The study orchestrates champiopreneurship approach as entrepreneurs with championship characteristics and management acumen on entrepreneurial opportunities. This poses that entrepreneurship is a viable concept for enterprise to achieve their vision, mission, dreams, and entrepreneurial journey. In conclusion, the synchronization of entrepreneurship and management boosts the tendency of prospective and potential entrepreneurs to be equipped with spirit of champiopreneurship by the intensive application of business intelligence and innovation.
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1. Overview

Entrepreneurship is the engine house of any merchandizing activities and propeller of any nation’s economic growth and development. Entrepreneurs determine the flow of new blood stream in any enterprise. While management is the coordinating force that binds all the activities to ensure there is effectiveness and efficiency to achieve the corporate goals. This means the managerial strategies will be able to fine-tune the plans, organizing, directing, motivating and control of the input resource and projected output to work its achievable concept. Unlike entrepreneurship, management exists in form of pyramid on three levels, such the strategic management (top management), tactical management (middle management) and operational management (lower management). The top management deals with long-term activities: [i.e. Director General (DG), Chief Executive Officer (CEO), Managing Director (MD) and General Management (GM)]. The middle management entails the intermediate and functional departmental activities: i.e. marketing manager, production manager, finance manager, logistic manager, sales and distribution management, personnel manager and lot more functional managerial level (Coursera, 2023). The operational management is the short-term level management that deals with daily activities. They are the supervisors and foremen in the enterprise which augment job and task functions. They are the power house of the enterprise that executes responsibilities of the workforce. In accounting, they are the book keeping, cashier, in marketing they are in charge of brand, label, pricing, advertisement. Otherwise, entrepreneurship is the propeller of innovation, skills, risk culture passion, vision, dreams and journey of the enterprise (Ovharhe, 2023a). Entrepreneur uses intrapreneurs to breed fresh thinking and idea to expand, extend, build and develop the business enterprise.

Micheal Dermer in 2023 stresses on the origin of the term ‘Entrepreneur’ emanates from the French word, “entreprendre” which means to start executing a generally long or complex task. In English, we translate it as “to undertake”. The French word comes from Latin (in, en, + prendĕre) which means to take (Dermer, 2023).

French and English people use the same word to name the “entrepreneur.” In French, the word “entrepreneur” stems from the Latin word inter prehendere, which corresponds to the verb entreprendre in French and means “to grab” or “to take control.” During the Middle Age, the verb entreprendre in France used to mean “to take challenges and control with the mindset of achieving targeted goals, hence French word entreprendre could be analyzed as entre-predre. Thus; entre =go; while, predre =between. In the broad equation terms, entrepreneurs are individuals that have the ability, capability, competence, acumen and skills to go-between where there are needs and locked business opportunities with the aid to unveil it for benefits and satisfaction. Entrepreneurs have the potentials to develop risk culture with knowledge and talent to go between chaotic channel by creating possible remedies to the business world which poses challenges, competitive, dynamic, reckless and turbulent issues.

Entrepreneurship has been seen as a generic term which the definition is a matter of serious debate because of its blanket nature which enveloped and encompasses human endeavour of sustainability, survival and success. The term entrepreneurship has capture a lot of interest in various field like management science, social science, law, politics, engineering, human resource, health, philosophy among others, there remain holism of how the concept should be define (Ratten, 2023).

Seth (2023) fathoms that Howard Stevenson, known as “the godfather of entrepreneurship studies” at Harvard Business School (HBS), has defined it as the “pursuit of opportunity beyond resources controlled.” HBS professor Tom Eisenmann elaborates, “'beyond resources controlled' implies resource constraints. The Stanford Center for Professional Development at Stanford University offers a somewhat simpler definition: At its most basic level, entrepreneurship refers to an individual or a small group of partners who strike out on an original path to create a new business. An aspiring entrepreneur actively seeks a particular business venture and it is the entrepreneur who assumes the greatest amount of risk associated with the project. As such, this entrepreneur also stands to benefit most if the project is a success.

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