MLA
Humphrey Jr., William F., et al. "Building the Force: Enacting Fan Brand Community Through the Star Wars BB-8 Droid Builders Club." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 922-942. https://doi.org/10.4018/978-1-5225-9282-2.ch044
APA
Humphrey Jr., W. F., Laverie, D. A., & Shields, A. B. (2020). Building the Force: Enacting Fan Brand Community Through the Star Wars BB-8 Droid Builders Club. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 922-942). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch044
Chicago
Humphrey Jr., William F., Debra A. Laverie, and Alison B. Shields. "Building the Force: Enacting Fan Brand Community Through the Star Wars BB-8 Droid Builders Club." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 922-942. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch044
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