Building New Relationships: Social Media Trustworthiness in Gulf Cooperation Countries

Abstract

Given the current widespread popularity of social media, such as Twitter, Instagram, Snapchat, and many other applications, understanding users' attitudes and usage behavior of social media applications becomes a necessity in order to develop future placements of such technologies and increase the level of trust among the users. Therefore, the aim of this chapter is to shed light on the impact of trustworthiness of social media on the intention to use it. Data is gathered through a quantitative method, in which a questionnaire is used as a primary data. A convenient sampling is applied, in which the most easily accessible managers and employees in Ministry of Interior in Bahrain are chosen. The results demonstrate that there is a significant positive relationship between trustworthiness and intention to use social media. The study recommends future works to study the impact of security awareness on the usage of social media in public sector in Bahrain.