MLA
Akbar, Tooba Ali, and Hatem El-Gohary. "Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram." Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, edited by Hatem El-Gohary, et al., IGI Global, 2021, pp. 212-236. https://doi.org/10.4018/978-1-7998-7192-7.ch013
APA
Akbar, T. A. & El-Gohary, H. (2021). Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram. In H. El-Gohary, D. Edwards, & M. Ben Mimoun (Eds.), Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (pp. 212-236). IGI Global. https://doi.org/10.4018/978-1-7998-7192-7.ch013
Chicago
Akbar, Tooba Ali, and Hatem El-Gohary. "Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram." In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, edited by Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, 212-236. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7192-7.ch013
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