Boosting Wellbeing Leveraging Virtual Communities Through Innovative Digital Marketing Strategies

Abstract

The well-being of individuals has taken precedence in the new era that Covid-19 has brought. Numerous viewpoints on medical care technology and the social sciences have been used to analyse the topic of wellbeing in digital communities. This chapter is a review of the literature that explains how understanding the comfort, happiness, and quality of life of members of virtual communities can help businesses develop their digital communication and marketing strategies.