MLA
Bhargava, Akansha. "Blue Ocean Strategy: A Necessity Prescription for Companies." Maximizing Business Performance and Efficiency Through Intelligent Systems, edited by Om Prakash Rishi and Anukrati Sharma, IGI Global, 2017, pp. 136-143. https://doi.org/10.4018/978-1-5225-2234-8.ch007
APA
Bhargava, A. (2017). Blue Ocean Strategy: A Necessity Prescription for Companies. In O. Rishi & A. Sharma (Eds.), Maximizing Business Performance and Efficiency Through Intelligent Systems (pp. 136-143). IGI Global. https://doi.org/10.4018/978-1-5225-2234-8.ch007
Chicago
Bhargava, Akansha. "Blue Ocean Strategy: A Necessity Prescription for Companies." In Maximizing Business Performance and Efficiency Through Intelligent Systems, edited by Om Prakash Rishi and Anukrati Sharma, 136-143. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2234-8.ch007
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