Brief Introduction
BILI BILI (NASDAQ: BILI; HKEX:9626), English name: Bilibili, short for B station, is now a cultural community and video platform highly gathered by young generations in China. This website was founded on June 26, 2009, and is affectionately called “B Station” by fans. On March 28, 2018, Bilibili was listed on NASDAQ. On March 29, 2021, Bilibili officially went public in Hong Kong.
In the early days, Bilibili was a video website for ACG (animation, comic, game) content creation and sharing. After more than ten years of development, it has built an ecosystem that continuously produces high-quality content around users, creators and content (Lukman, et al., 2020). B station has covered more than 7,000 multicultural communities of interest circles. It has won first place in the two lists of “Gen Z's Preference APP” and “Gen Z's preference for Extensive Entertainment APP” by Quest-Mobile Research Institute and was included in the “Brand Z” Report of the top 100 Most Valuable Chinese Brands 2019.
On November 17, 2021 (Beijing Time), Bilibili announced its unaudited financial results for the third quarter that ended September 30, 2021. According to the financial report, the revenue of Bilibili reached 5.21 billion yuan in the third quarter, up 61% year on year, and various community operation data hit a new high.