Big Data: The New Gold Mine for Supermarkets

Abstract

Big data is a collection of massive data that makes it possible to analyse trends, anticipate emerging needs, optimize operations as well as make decisions confirmed with the needs of the customers. Recently, big data can become a new business for large stores and retailers, because it offers the possibility of generating a new line of profit by selling data to other companies looking for data, which is difficult to collect. This new investment generates a significant profit. For now, there are firms specializing in the field of big data, which sell data to companies in all sectors, including mass distribution. If the data is correctly assessed, it can enable strong growth in the competitiveness of the company that collected or purchased its data. This chapter is an attempt to track the use of big data in supermarkets based on a literature analysis.