MLA
Donzé, Laurent, and Andreas Meier. "Applying Fuzzy Logic and Fuzzy Methods to Marketing." Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2013, pp. 1056-1068. https://doi.org/10.4018/978-1-4666-2625-6.ch062
APA
Donzé, L. & Meier, A. (2013). Applying Fuzzy Logic and Fuzzy Methods to Marketing. In I. Management Association (Ed.), Supply Chain Management: Concepts, Methodologies, Tools, and Applications (pp. 1056-1068). IGI Global. https://doi.org/10.4018/978-1-4666-2625-6.ch062
Chicago
Donzé, Laurent, and Andreas Meier. "Applying Fuzzy Logic and Fuzzy Methods to Marketing." In Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1056-1068. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2625-6.ch062
Export Reference