This study aims to analyze some of the theoretical, conceptual, and methodological implications between the anthropology and the environment and sustainability. Departing from the assumption that anthropological and ethnographic analysis and interpretive research on organizational anthropology has an emergent and symbolic role rooted in social processes and with no a priori assumptions, with explanations and categories defined by the organizational actors, which had an impact on sustainability and the environment through the green marketing practices. The method employes is based on an analytical and descriptive issues from the theoretical and empirical literature review leading to reflective analysis. It is concluded that ethnographic and anthropological methodology is pertinent to be used in the analysis of its interactions between anthropology, the environment and sustainability as a new specialty in organizational studies. Also, the study proposes the implementation of green marketing habits and practices on sustainability, drawing from the organizational anthropology.
TopIntroduction
The earth has reached the limits of its sustainability. Anthropological ecology has theoretical and practical implications for organizational sustainability through the integration of social and environmental dimensions. Sustainability ecology is a resource available to manage environmental changes in areas such as market forces, technology, geographical locations, natural resources, etc. The ecology of organizational sustainability shaped by environmental factors and industrial organizational structures.
Anthropology has made relevant contributions to the sustainable empirical knowledge available to humanity (Brightman & Lewis, 2017). Different theoretical perspectives of anthropology, such as essentialism and romanticism, need dialogue and learning from indigenous groups living in ecological sustainability, even though most people live in urban areas. Anthropology has a relationship with sustainability in the steady-state equilibrium models of anthropology considered by sustainability. The sustainable system can reproduce itself over a period without undermining its own conditions and absorb its incremental changes without collapsing. The Cretaceous is a short-term sustainable biosphere that ends abruptly and catastrophically. The contributions of scientific anthropology can lead to changes in sustainability that preserve the Anthropocene.
Theorizing and research into the perspectives of the humanities since the Anthropocene are developing rapidly and challenging indigenous cosmologies of environmental sustainability (Sörlin, 2007; Vetlesen, 2020; Rivers, 1922). Anthropocene anthropology considers an interconnected society and a culture limitless to sustainability that are conceptualized as ecological devastation and climate change. Sociocultural anthropology studies sustainable societies that are supposed to be able to reproduce changes indefinitely and incrementally. An anthropocentric framing of the environment wrapped in the government's decontamination policy.
The anthropocentric bias of policies opens the way to profit-oriented green capitalist policies based on the growth of the market economy by acknowledging environmental damage (Argyrou, 2005; Fox and Alldred, 2020). An economically and socially sustainable society in capitalism is committed to growth, expansion, and technological progress in contradiction to the ecological sustainability pointed out by anthropology based on the Gaia hypothesis of the destructive fossil economy (Latour, 2018; Hornborg, 2019). Sources of historical ecology analysis used in human interactions and integrations with socio-ecosystem dynamics to foster sustainable environmental relationships. Human sustainability is threatened by global nature. Human activities shape the environment before the advent of agriculture, resulting in anthropogenic landscapes.
Historical ecology fosters sustainable relationships and interactions between human communities and ecosystems to maintain the environment with the goal of human well-being focused on international policy to improve socio-ecosystems and develop sustainable economies (European Commission, 2017; Food and Agriculture Organization of the United Nations, 2017; United Nations Environment Programme, 2012; United Nations General Assembly, 2017). Socio-ecosystem environmental history aims to cross the economic, social, humanities and natural sciences such as history, anthropology, archaeology, paleoecology, etc.