Analyzing the PESTEL Factors on ChatGPT and Its Impact on the Population

Analyzing the PESTEL Factors on ChatGPT and Its Impact on the Population

Copyright: © 2023 |Pages: 12
DOI: 10.4018/978-1-6684-9300-7.ch012
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Abstract

An AI application called ChatGPT has spurred discussions about how it can affect education. The researcher used the PESTEL analysis framework to understand the political, economic, social, technological, environmental, and legal aspects of ChatGPT in education and research. The political aspect observed leaned towards the left orientation. The economic aspect is loosely inclined towards increased productivity and efficiency. The social aspect is directed towards improved social services sectors. The environmental aspect raised concerns about carbon emissions and is yet not explored in detail by researchers, leading to a clear research gap. Last, the authors discuss the legal impact of ChatGPT on the population, and there is an unclear picture towards the AI laws and regulations. There is a need for research to differentiate traditional AI and generative AI. Moreover, generative AI must subclassify before developing the policy for all stakeholders. In conclusion, the responsible use of ChatGPT will benefit the productivity of the general population.
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Pestel Analysis Interpretation

Political

David Rozado, in his paper titled “The political bias of ChatGPT”, has observed left-leaning political orientation when administering several political orientation tests to ChatGPT (Rozado, 2023). Jerome Rutinowski et al. have performed multiple tests to observe the political orientation of ChatGPT and found a similar orientation from an authoritarian left or libertarian left quadrant of the political compass. In addition, ChatGPT perceives itself to be highly open and agreeable, which are traits associated with progressive political views (Rutinowski et al., 2023). Martin, John Levi has expressed similar observation when testing ChatGPT and called its political views and beliefs align with the left side of the political spectrum (Martin, 2023).

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