MLA
Prachayakupt, Suvenus, et al. "An Integrated Customer Relationship Model to Improve Retention in Hospitality Services." Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, edited by Mohinder Chand Dhiman, IGI Global, 2017, pp. 95-116. https://doi.org/10.4018/978-1-5225-0708-6.ch007
APA
Prachayakupt, S., O'Mahony, B., & Sillitoe, J. F. (2017). An Integrated Customer Relationship Model to Improve Retention in Hospitality Services. In M. Dhiman (Ed.), Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations (pp. 95-116). IGI Global. https://doi.org/10.4018/978-1-5225-0708-6.ch007
Chicago
Prachayakupt, Suvenus, Barry O'Mahony, and James F. Sillitoe. "An Integrated Customer Relationship Model to Improve Retention in Hospitality Services." In Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, edited by Mohinder Chand Dhiman, 95-116. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0708-6.ch007
Export Reference