This chapter aims to elaborate a critical assessment of socio-intercultural entrepreneurship. The study is supported on the assumption that culture and social entrepreneurship are limited and that a framework analysis that helps to improve the understanding of the socio-economic realities is necessary. The research methodology employed were the exploratory and analytical instruments based on literature review and the transference of findings to a specific case on a postgraduate program in economy and international business at the Autonomous Indigenous University of Mexico. It's concluded that socio-intercultural entrepreneurship presents a methodological frame that allows entrepreneurs to have a major perception of global and local realities.
TopThe Socio-Intercultural Concept
To specify the socio-intercultural concept, it is necessary to start from Bourdieu (2007), who conceives that society is structured with two types of relationships: social, force, referring to the value of uses and changes and that encompasses other types interlaced. of relationships such as those of meaning, which are responsible for the organization of relationships of meaning in social life; the latter are what make up culture. The concept of society includes both institutional domains (economy, government, civil society) and unequal relations (class, gender, ethnicity and more) (Walby, 2021). On the other hand, culture is the result of interactions between society and nature, through social processes of material and spiritual production. Culture manifests itself in the behavior of human beings who belong to the same culture.
On this basis, it is understood that society and culture are two interrelated concepts. In an allusion that culture also refers to a collective, in a society there are cultures who relate with each other (interculturality), but none of them are static and are modified within time (intraculturality); even so, there are forces who affect all cultures (intrasocial) and that impress that strength that Bordieau mentions. Interculturality is a concept that allows studying the relationships between one cultural group and another, be they positive, negative, tense, or harmonious.
The intracultural aspects allow us to understand that cultures are not static or uniform, that is, there are a whole series of possibilities within cultural groups. But it is important to consider that there are aspects that transcend (even modify) all cultures; These are the intrasocial forces, associated more with the economy, from the macro and micro perspectives, that establish dynamics of change and that structure and restructure the world political blocks, the problems of world health, sustainability, and information technologies. and communication are a clear example of the latter. In these intrasocial aspects, for example technology, cultural groups adapt and adopt what suits them at the time, even within them there may be various forms of adaptation and adaptation.