AI-Infused Strategies for Customer Retention

Abstract

The integration of artificial intelligence (AI) into customer retention strategies is revolutionising service marketing by leveraging advanced technologies to enhance customer engagement and loyalty. This abstract explores how AI, including machine learning, natural language processing (NLP), and predictive analytics enables businesses to gain deep insights into customer behaviours, predict preferences, and deliver personalised experiences. By analysing vast datasets from diverse sources, AI facilitates effective customer segmentation and targeted marketing campaigns tailored to individual needs and preferences.