MLA
Gupta, Harshita, and Saumya Singh. "Advent of New Media Marketing Techniques: The Inevitable Disruption." Application of Gaming in New Media Marketing, edited by Pratika Mishra and Swati Oberoi Dham, IGI Global, 2019, pp. 1-22. https://doi.org/10.4018/978-1-5225-6064-7.ch001
APA
Gupta, H. & Singh, S. (2019). Advent of New Media Marketing Techniques: The Inevitable Disruption. In P. Mishra & S. Dham (Eds.), Application of Gaming in New Media Marketing (pp. 1-22). IGI Global. https://doi.org/10.4018/978-1-5225-6064-7.ch001
Chicago
Gupta, Harshita, and Saumya Singh. "Advent of New Media Marketing Techniques: The Inevitable Disruption." In Application of Gaming in New Media Marketing, edited by Pratika Mishra and Swati Oberoi Dham, 1-22. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6064-7.ch001
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