Advancing Sustainability: ESG Evolution and the AI Edge

Advancing Sustainability: ESG Evolution and the AI Edge

DOI: 10.4018/979-8-3693-1151-6.ch010
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Abstract

This research explores how artificial intelligence (AI) can enhance corporate sustainability by leveraging environmental, social, and governance (ESG) practices. It investigates the effective integration of AI into ESG initiatives, addressing challenges and ethical considerations. The study employs a literature review and case studies to demonstrate AI's impact on ESG efforts, focusing on data analysis, predictive modeling, and risk assessment. The research highlights AI's potential to revolutionize ESG, enabling data-driven decision-making and fostering sustainability-driven innovation. This chapter contributes to understanding the expanding role of ESG and AI's integration for sustainability, emphasizing its importance in today's business landscape.
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1. Introduction

The global business landscape is experiencing a profound transformation characterized by a shift towards emphasizing environmental, social, and governance (ESG) practices as fundamental elements of corporate sustainability. Simultaneously, the emergence of artificial intelligence (AI) technologies presents promising avenues for enhancing sustainability efforts. This paper delves into the intersection of ESG and AI, aiming to address a pressing research problem: How can organizations effectively harness AI to advance their ESG initiatives while navigating potential implications and challenges?

1.1 Relevance and Novelty

ESG practices have evolved from peripheral considerations to integral components of corporate strategies. This transformation is driven by stakeholder demands, regulatory changes, and a heightened awareness of global sustainability challenges (Burnaev, 2023). AI, with its proficiency in data analysis, predictive modelling, and risk assessment (Huang, 2021), offers unprecedented opportunities to bolster ESG efforts. Understanding the ethical implications and practical implementation of AI-driven sustainability strategies is vital as organizations strive to thrive in this evolving landscape.

1.2 Importance of Policy Implications

As ESG becomes increasingly intertwined with business operations, the policy implications of AI integration cannot be understated. Ethical considerations, data privacy, transparency, and inclusivity must be at the forefront of AI implementations (Saxena, 2022). This paper sheds light on the ethical challenges and offers insights for responsible AI-driven ESG practices.

1.3 Methodology and Data

The study employs a comprehensive literature review, drawing insights from recent research papers and case studies that demonstrate AI's impact on ESG initiatives. These insights are critical in identifying best practices (Chauhan, 2022) and understanding AI's role in driving sustainability-driven innovation (Pan, 2023).

1.4 Contribution to Literature

This research contributes to the literature by providing a holistic exploration of the expanding significance of ESG in business and the potential integration of AI to achieve sustainability goals. It addresses a knowledge gap by offering practical insights into AI implementation and ethical considerations in sustainability strategies.

1.5 Limitations

While this paper offers valuable insights, it acknowledges that the landscape of AI and ESG is continually evolving. Future research may delve deeper into specific industry applications and evolving regulatory frameworks.

This research unfolds the historical development of ESG practices and their increasing prominence, coupled with AI's potential to amplify sustainability endeavours. It underscores the importance of responsible AI integration to navigate ESG complexities, ultimately fostering responsible and resilient corporate practices in an era where sustainability is not merely an option but a necessity.

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2. Literature Review

Burnaev (2023) explored practical applications of artificial intelligence (AI) to address environmental, social, and governance (ESG) challenges. It presented various case studies demonstrating how AI technologies can be leveraged to enhance ESG initiatives in businesses. The study provided valuable insights into the implementation of AI-driven solutions to achieve sustainability goals, making it a valuable resource for organizations seeking innovative ways to improve their ESG performance.

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