A Sustainable World: Imperative, Improbable, or Both?

A Sustainable World: Imperative, Improbable, or Both?

Copyright: © 2024 |Pages: 21
DOI: 10.4018/979-8-3693-2845-3.ch002
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Abstract

The concept of sustainable development reflects a complex balance between different perspectives on the relationship between the environment and economic and social development. The genesis of sustainable development comes from the Brundtland Commission, established by the UN in 1983. Its report, “Our Common Future”, presented the term “sustainable development” as development that meets the needs of generations. Present without compromising the possibilities of those of the future to satisfy their own needs and sought to meet both the demands for an environmental protection agenda and those of ensuring the development of countries with a lower level of development. The concept seeks to satisfy present generations' needs without compromising future generations' possibilities, relying on three key factors: society, economy and environment. Likewise, the main idea is to promote the transition of society and the environment towards a bearable future. This chapter investigates the challenges it faces in the 2020s.
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Whilst we didn’t turn the page on the fossil fuel era in Dubai, this outcome is the beginning of the end - UN Climate Change Executive Secretary Simon Stiell, COP28, 13 December 2023.

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Introduction

A common dream we all have is flying. Mankind has always envied and dreamed of the flight of birds, the ability to move freely within the atmosphere and consider multiple points of view at will. However, we realise early on that we are rather confined at the very bottom of it, the feet firmly placed on the lithosphere, forgetting our intimate relationship with the air that envelops us constantly, which we breathe 12 to 20 times per minute. We do not appreciate an atmosphere essentially formed of invisible gases whose thickness we can only assess with great difficulty. We focus instead on the reassuring blue colour diffused by high-altitude gases and the clouds that pass overhead. Precisely, the rain, the wind and the sun provide a rhythm to our activities and mark our deep connection with an atmosphere which can sometimes be gentle or brutal.

The atmosphere has an amazing capacity for renewal, as the air remains rarely in place, offering an effective and economical mechanism to eliminate gases and fine particles that we no longer need or burden us. However, from the rate of rejection by the atmosphere, humans live with modified local climatic norms, which even affect our health and social functioning. This chapter focuses on the challenges facing humanity. It asks whether there is a need to rethink our approaches towards the environment beginning with water usage, as well as questioning our established and accustomed ideological approaches (Yigit, 2024a).

The vertical dimension of the atmosphere reflects the balance between two opposing phenomena: gravitational attraction of the earth attracting the molecules of the gases towards its centre and the natural expansion of gases. This means atmospheric density decreases with altitude to become infinitesimal beyond 100 km. The mountaineers who tackle the summits of the lithosphere, including the excess of eight thousand metres for Everest and K2, are well aware of this. In fact, with an elevation of only 3 km, a person with little training gasps for breath.

Therefore, there is no need to wait for the full effects of climate change to see the emergence of a water crisis. This is already occurring in several locations. One can assert that it has affected humans for quite some time already. For example, if one takes the case of two culturally very different countries that are considering the path of rivers on their territory to diminish regional disparities, India and Spain; the river-link plan project targets the unification of dozens of Himalayan rivers of India in an artificial system entirely controlled by and for humans, which could transport water from the Himalayas to an endpoint in the south of the country (Misra et al., 2007). Spain is considering a similar project concerning the water of the Ebro to bring water further to the south, where tourists and farmers compete for its resources (Albiac et al.,2006). Ideas of this kind abound, and several diversions have existed for decades, perhaps centuries.

The question becomes, how did we arrive there? Several factors contribute to this crisis. First, the human population has experienced meteoric progress over the last two or three centuries. There are now eight billion if there were a billion people at the time of Jeremy Bentham and the independence of the Thirteen American colonies. This exerts massive pressure without an increase in water resources as all these people are not just drinking but are consuming provisions of food, energy, and all kinds of goods, the production of which requires vast quantities of water.

During this period, which corresponds to the rise of industrial development and the urbanisation of populations, the representations of water in practices and institutions have gradually moved away from its natural dimension. We now act according to a paradigm that assumes that new water sources are still available, albeit further away, which we call the era of exploitation. Modern technologies lie at the heart of this new paradigm, creating the illusion of an inexhaustible resource (Yigit, 2024b). With the construction of dams, which are ever more imposing, and the manufacturing of machinery and ever more powerful pumps, no water resource today seems too far or too deep. Some cities draw their water more than 250 kilometres from their centre. Certain industries exploit a territory more than 300 meters below where farmers plough. These achievements are unthinkable with a bucket, spade or manual pump.

Key Terms in this Chapter

Carbon Neutrality: refers to the state of equilibrium between the amount of carbon dioxide and other greenhouse gases released into the atmosphere and the amount removed from it. It is a sustainable approach to minimizing the overall carbon footprint, which is the total amount of carbon emissions generated by human activities. By achieving carbon neutrality, we can significantly reduce the negative impact of human activities on the environment and contribute to a more sustainable future.

Net Zero: refers to a state where the amount of greenhouse gases released into the atmosphere equals the amount removed or offset. This means that the overall level of greenhouse gases in the atmosphere remains constant without any net addition. Achieving Net Zero is essential to mitigating climate change and preventing its catastrophic impacts on the planet. By reducing greenhouse gas emissions and implementing carbon sequestration strategies, we can work towards achieving a sustainable future for ourselves and the generations to come.

Greenwashing: is a marketing tactic that companies sometimes use to deceive customers into believing their products or services are more environmentally friendly than they actually are. This dubious practice is often achieved through the use of misleading or exaggerated claims about the product's environmental benefits, or by concealing its negative impact. Unfortunately, companies can sometimes fall prey to accusations of greenwashing by running poorly planned marketing campaigns that lack accuracy or evidence. Therefore, it is essential to take extra care when developing marketing strategies to ensure that all environmental claims are honest and substantiated. To avoid damaging a company's reputation with greenwashing accusations, we have compiled a list of the top 5 ways to avoid this unethical practice.

Circular Economy: revolves around a sustainable production and consumption model that focuses on reusability to minimize waste and pollution. Unlike the linear economy's 'take ? make ? waste' approach, a circular economy prioritizes the utilization of resources for as long as possible and minimizes waste through practices like repair, reuse, and recycling. These principles can be applied across a wide range of sectors, including manufacturing, agriculture, and energy production. The transition to a circular economy not only reduces environmental impact and conserves resources, but also presents economic opportunities through the creation of sustainable products and services.

Triple Bottom Line: is a comprehensive framework that assesses a company's performance across three distinct but interrelated aspects: people, planet, and profit. John Elkington first proposed the idea in 1994, believing that companies should be held accountable not just for their financial performance but also for their social and environmental impact.

Carbon Footprint: is a metric used to measure the total amount of greenhouse gases, primarily carbon dioxide, emitted directly or indirectly by an individual, organization, event, or product over its entire lifecycle. This includes all stages, from production to disposal. The carbon footprint is a crucial indicator for assessing the environmental impact of human activities and is essential for mitigating climate change.

Renewable Energy: refers to the energy that is derived from sources that are naturally replenishing. These sources include sunlight, wind, water, and geothermal heat. Renewable energy differs from non-renewable or fossil fuels, which are finite resources formed over millions of years and cannot be replenished in our lifetime.

Sustainable Development: refers to an approach that seeks to satisfy the current generation's needs without compromising future generations' ability to meet their own needs. This approach takes into account a range of factors, including social, environmental, and economic considerations, to ensure a balanced decision-making process. The concept of sustainable development was first popularized by the United Nations' Brundtland Commission in 1987 and has since become a cornerstone of global efforts to promote responsible, long-term development.

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