A Study of Consumer Switching Behaviour in the Indian Context With Respect to Recycled Products

A Study of Consumer Switching Behaviour in the Indian Context With Respect to Recycled Products

Charul Agrawal, Taranjeet Duggal
Copyright: © 2021 |Pages: 12
DOI: 10.4018/978-1-7998-4990-2.ch012
OnDemand:
(Individual Chapters)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

In recent years, the need of every corporation to address the environmental issues has grown multifold. The corporate social responsibility concerns are growing, and it has become an indicator to judge a business performance. In the context of increasing environmental concerns where issues of pollution, generation of wastes, use of toxic substances for packaging, etc. are gaining strong ground, the consumers have also become alarmed and they fully understand the implications of such issues both on nature and earth. The chapter aims to study the behaviour and the change therein of Indian consumers. It is true that all the efforts and policies targeted towards initiative of green marketing cannot be realised if it is not received by the consumers. The chapter proposes to cover the concept of green marketing and its relation to the circular economy, the green marketing practices in Indian context, the attitude and preference of the Indian consumer towards green products, and the switch in the purchase pattern of the Indian consumers with respect to green/recycled products.
Chapter Preview
Top

What Is Circular Economy

As per the World Economic forum Circular Economy is defined in the following way.

“A circular economy is an industrial system that is restorative or regenerative by intention and design. It replaces the end-of-life concept with restoration, shifts towards the use of renewable energy, eliminates the use of toxic chemicals, which impair reuse and return to the biosphere, and aims for the elimination of waste through the superior design of materials, products, systems, and business models. ”

Simply put, a Circular Economy does not believe in wastes. As per Ellen Macarthur

“A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.”

A circular economy believes that wastes and pollutants should not be created in the first place, the design phase should harness the materials and technology in such a way that there is no creation of wastes. Secondly products or components should be such that they be reused, re-manufactured and repaired. It is here that the concept of recycled products come into picture. Recycling is simply turning waste products into useful products; in other words, it is basically a form of Re-Manufacture. The concept of Recycled products and their usage in a developing country like India is explained in the later part of the chapter. The third tenet of Circular economy is based on the concept of Food Chain which says that nothing is waste, the output of one becomes the food for another, In the similar way the wastes should be regenerated back to the economy.

The world can definitely be made a better place if the resources are reutilised and not wasted.

Complete Chapter List

Search this Book:
Reset