International Journal of Customer Relationship Marketing and Management (IJCRMM)

Submit a Paper to the International Journal of Customer Relationship Marketing and Management (IJCRMM)

Published Continuous Volume. Est. 2010.

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.

ISSN: 1947-9247|EISSN: 1947-9255|DOI: 10.4018/IJCRMM
The Editor-in-Chief of the International Journal of Customer Relationship Marketing and Management (IJCRMM) would like to invite you to consider submitting a manuscript for inclusion in this scholarly journal. The following describes the mission, the coverage, and the guidelines for submission to IJCRMM.

Mission

The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior.


Coverage

Topics to be discussed in this journal include (but are not limited to) the following:

  • B2B marketing
  • B2C marketing
  • C2C marketing
  • CRM and customer trust
  • CRM and customization
  • CRM and personalization
  • CRM capabilities
  • CRM components
  • CRM implementation models
  • CRM in financial services
  • CRM in health care services
  • CRM in hospitality, tourism, leisure, and events management
  • CRM software
  • CRM strategies
  • Customer behavior
  • Customer relationship management
  • Customer loyalty
  • Customer retention
  • Customer satisfaction
  • Database marketing
  • Enterprise resource planning (ERP)
  • Measuring CRM performance
  • Mobile CRM
  • Online customer relationship marketing
  • Online community management
  • Online consumer behavior
  • Performance measurement
  • Relationship marketing
  • Sales force automation
  • Supply chain management (SCM)
  • Total customer relationship management (TCRM)
  • Web CRM


Submission

Prospective authors should note that only original and previously unpublished article manuscripts will be considered. Interested authors must consult the Journal Guidelines for Manuscript Submission at https://www.igi-global.com/publish/contributor-resources/journal-guidelines-for-submission/?titleid=1150 PRIOR to submission. Any further questions may be answered at https://www.igi-global.com/publish/contributor-resources/before-you-write/. All article manuscript submissions will be forwarded to at least three members of the editorial review board of the journal for a double-blind peer review. The final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers.

Starting January 1st, 2022, this journal will be converting from Hybrid Open Access to full Gold Open Access, meaning from January 1st, 2022 onward all of its published contents will be 100% open access and the copyright of the published work will stay with the author(s) ((Note: IGI Global open access journal article manuscript publishing offers authors the Creative Commons Attribution 4.0 International (CC BY 4.0) licensing arrangement. The copyright for the work remains solely with the author(s) of the article manuscript), and the publisher will provide the published contents free of charge globally (there will no longer be subscription fees or payment of any kind required for individuals and libraries to access and utilize the published contents).

Once the journal is converted to Gold Open Access in 2022 and will no longer have subscription revenue backing it, the journal will be heavily reliant on Open Access Article Processing Charges (APCs) payment provided by either the author(s) or his/her/their respective institution or another funding agency, AFTER the article manuscript submission has been through a full double-blind peer review and the Editor-in-Chief at his/her full discretion has decided to accept the manuscript based on the results of the double-blind peer review process. The APC will offset the costs of all of the activities associated with the publication of the article manuscript, including the digital tools used to support the manuscript management and review process, the typesetting, formatting and layout, online hosting, the submission of the journal’s content to numerous abstracts, directories, and indexes, third party software (plagiarism checks), editorial support which includes manuscript tracking, communications, submission guideline checks, communications with authors and reviewers, as well as all promotional support and activities which includes metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents; and the fact that all published articles will be freely accessible and able to be posted and disseminated widely by the authors.

The Article Processing Charge (APC) for this journal is currently set at $2,050 USD and authors will not be asked to provide payment of the APC fee (directly to the publisher) until AFTER their manuscript has gone through the full double-blind peer review process and the Editor-in-Chief at his/her full discretion has decided to accept the manuscript based on the results of the double-blind peer review process. Please note that there is absolutely NO correlation between the APC (Article Processing Charge) being paid by the author and the results of review process outcomes.

For more information on APCs and Open Access Publishing please visit IGI Global’s open access publishing page here. Funding should be secured before submitting to an IGI Global open access journal. Researchers who are uncertain where to find funding for OA processing charges can visit IGI Global's Open Access Funding Resources Page. It is recommended to read the following article published by Web of Science, “A researcher’s complete guide to open access papers”.



All inquiries should be directed to the attention of:

All inquiries regarding IJCRMM should be directed to the attention of:

Riyad Eid
Editor-in-Chief
International Journal of Customer Relationship Marketing and Management
E-mail:ijcrmm@igi-global.com