Smart Marketing With the Internet of Things

Smart Marketing With the Internet of Things

Dora Simões, Belem Barbosa, Sandra Filipe
Release Date: July, 2018|Copyright: © 2019 |Pages: 304
DOI: 10.4018/978-1-5225-5763-0
ISBN13: 9781522557630|ISBN10: 1522557636|EISBN13: 9781522557647
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Description & Coverage
Description:

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services.

Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Augmented Reality
  • Brand Management
  • Customer Management
  • Digital Analytics
  • Digital Category Management
  • Digitalization
  • E-Commerce
  • Sensor Networks
  • Wearable Technology
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Editor/Author Biographies
Dora Simões received her PhD in Informatics Engineering from University of Porto, Portugal, in 2008. Actually, she is an Assistant Professor in computer science area, at the Higher Institute of Accounting and Administration – University of Aveiro (ISCA-UA), Portugal. She is a member of the Center for Research in Communication, Information and Digital Culture (CIC·Digital). Her current research interests include information and knowledge management, organizational information systems, relationship marketing and collaborative virtual networks, and information and communication technologies in education. She has published in various conferences and journals, both national and international.
Belem Barbosa received her PhD in Business and Management Studies – Specialisation in Marketing and Strategy from the University of Porto, Portugal. She is Assistant Professor at the School of Economics and Management of the University of Porto. She is full researcher at GOVCOPP, the Research Unit of Governance, Competitiveness, and Public Policies, and Invited Researcher at cef.up Center for Economics and Finance at the University of Porto. Her research interests lie primarily in the areas of digital marketing and consumer behavior.

Sandra Filipe has a PhD in Marketing, a MSc in Management (specialization in Marketing and Strategy) both from the ISCTE Business School - University Institute of Lisbon (ISCTE –IUL), and a degree in Management from the Faculty of Economics, University of Coimbra (FEUC). She is an Assistant Professor at the Institute of Accounting and Administration, University of Aveiro (ISCA-UA), teaching undergraduate and post graduate courses of management, research methodologies, marketing plans, and other marketing themes. She is a member of the research unit on Competitiveness, Governance and Public Policies (GOVCOPP). Her main research interests are marketing research, digital marketing, corporate social responsibility, relational marketing, and consumer behaviour. She has published in several academic journals.

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