Nowadays, communication is global, multimodal, and immediate. Communication is ubiquitous, presented in different modes, types of discourse, rhetorical styles, and languages, however, it is indisputable that English has ever-increasingly become the lingua franca of communication. English is the international language, or lingua franca, for most students, academics, professionals, and citizens who wish to learn the language at an advanced or proficient level so that they can communicate successfully with anyone around the globe. Learning English implies individual work but more importantly, interaction with others so that knowledge is built, transmitted, and shared either in the classroom, at a meeting, in a conference or seminar, or through social media.
Multimodal global discourse and internationalization are key concepts in contemporary higher education. Internationalization implies teaching content subjects or programs using English as a Medium of Education (EME) so that international students can be attracted to and access the specific degree offered at a particular university. This entails language proficiency in English for both students and teachers, and current teaching training methodologies that EME teachers can implement in their lessons to engage their students and promote interaction. Furthermore, collaboration with international scholars to design joint degree programs or participate in a glocal classroom is an enriching educational context encouraged by sharing knowledge, diversity, and successful learning experiences and engaging in current debates. On the other hand, universities have the aim not only to publish scientific papers but also to transfer the impact of their projects to the world. Academics must be proficient in English if they wish to successfully face international speeches that would transfer their research results to an open and diverse society. They must disseminate their research to not only facilitate scholarly networking and knowledge-sharing to international academics but also to ensure that society-at-large can understand the impact of their work. Citizens are curious and eager to learn more of current topics and to know about scientific advances, which can be shared in different modes of communication, such as videos, podcasts, face-to-face speeches, Pecha Kucha presentations, and hybrid conferences. This knowledge is also transmitted in different formats and for different purposes, including classroom lessons, how-to tutorials , lectures, flipped and blended instruction, engaging pitches, common feedback presentations, and marketing for courses and programs.