Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence

Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence

Pages: 300
DOI: 10.4018/979-8-3693-6468-0
ISBN13: 9798369364680|ISBN13 Softcover: 9798369364697|EISBN13: 9798369364703
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Description & Coverage
Description:

"Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence" explores the intersection of agriculture, green marketing strategies, and artificial intelligence (AI) within the context of sustainability. This interdisciplinary endeavor aims to shed light on the synergies inherent in integrating these diverse domains, providing transformative insights into addressing pressing environmental and social challenges. Drawing on multidisciplinary perspectives from experts in agriculture, marketing, AI, and sustainability, the book delves deep into the complexities of these fields, unraveling their interdependence and uncovering innovative approaches to fostering a more harmonious relationship between humanity and the planet. Through meticulous analysis, real-world case studies, and practical examples, it inspires readers to challenge traditional paradigms and embrace sustainable practices. In doing so, it significantly impacts the research community by fostering critical discourse and advancing knowledge in the realm of sustainability. This impact extends beyond academia, resonating with policymakers, practitioners, educators, students, NGOs, businesses, and community organizations alike. For policymakers and governmental officials, the book offers invaluable insights into the policy implications of AI integration for sustainability, guiding decision-making processes and shaping future agendas. Practitioners and professionals across various sectors derive tangible benefits from the book's practical guidance and tools for implementing sustainable solutions, harnessing AI's potential to optimize practices and improve outcomes. Educators and students gain a deeper understanding of fundamental concepts and ongoing debates within the field, enriching both academic study and classroom instruction. Non-governmental organizations and advocacy groups find inspiration and direction for their advocacy efforts, while businesses and entrepreneurs discover actionable strategies for integrating sustainability principles into their operations and marketing strategies. By catering to this broad and inclusive audience, "The Sustainability Nexus" seeks to foster dialogue, encourage collaboration, and ignite collective action toward a more sustainable and equitable future, leveraging AI's transformative power to enhance sustainability efforts on a global scale.

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Editor/Author Biographies
Jabulani Garwi is an academic researcher, diplomat, and development practitioner specialising in sustainable development and African rural studies. With a strong interdisciplinary background, he holds a Bachelor of Arts Honours degree in Economic History from the University of Zimbabwe, a Master of Arts degree in Development Studies from the Midlands State University, and a Doctor of Philosophy degree in Sustainable Agriculture from the University of the Free State, South Africa. Dr. Garwi's research spans various critical areas including rural development, livelihoods, poverty dynamics, agrarian systems, food security, and the interplay between climate change and agriculture. His expertise also extends to contract farming, a vital mechanism for connecting smallholder farmers to agribusinesses and improving their market access and resource availability. Through his academic work, Dr. Garwi has made contributions to the field, publishing scholarly articles, participating in international conferences, and engaging in policy dialogues with governmental and non-governmental stakeholders. His research offers valuable insights and evidence-based recommendations, informing decision-making, shaping policy frameworks, and facilitating effective interventions for inclusive and sustainable development in rural Africa. Dr. Garwi's commitment to bridging the gap between academia and practice is evident through his active involvement in diplomatic and development initiatives.
Mufaro Dzingirai (Ph.D) is a full-time lecturer in the Department of Business Management at Midlands State University. He is also currently a Senior Fellow at the Nexus Think Tank (Zarawi Trust). Notably, he is a Monitoring and Evaluation Specialist (Internship) at Midlands AIDS Services Organization. Interestingly, he received the Best Paper Presentation Award from the University of Johannesburg (UJ) in 2022. He attended the UNCTAD YSI Summer School 2022 on Globalization and Development Strategies, jointly organized by the United Nations Conference on Trade and Development (UNCTAD) and the Institute of New Economic Thinking’s Young Scholars Initiative (YSI) held from August 1-5, 2022. He earned his Master of Commerce in Strategic Management and Corporate Governance degree from Midlands State University in 2016. He was hired as a teacher by the Ministry of Education from 2014 to 2016. In 2013, he received the MSU Book Prize as the best-graduating student. He completed his Bachelor of Commerce in Business Management Honours Degree in 2013. Given his deep interest in community development, he manage to complete his Bachelor of Social Science in Monitoring and Evaluation in 2021. His research interests include Higher Education, Strategy, Management, Finance, Entrepreneurship, and Development. He publishes in high-impact journals accredited by Scopus and also reviewed many scientific papers in databases like Emerald Insight. More interestingly, he has been hired as a research consultant by both private and public organizations. Lastly, he supervises postgraduate students and has linkages with various universities (national and international) as an external examiner or moderator.
Reason Masengu holds the position of Senior Lecturer of Marketing in the Department of Business Management at Middle East College, located in Muscat, Oman. In this role, he imparts knowledge in courses such as Global Marketing, Marketing Management, Digital Marketing, and other subjects pertaining to the business management domain. He undertakes various responsibilities, including student counseling, developing curricula, ensuring quality standards, and facilitating teaching and learning activities. Reason holds the distinction of being a Fellow of the Chartered Institute of Marketing, a Senior Member of the Marketers Association of Zimbabwe, and a Professional Member of the Australian Marketing Institute. As an ardent researcher in the fields of marketing, logistics, and supply management, he has acquired international exposure in administering research grants.
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