Overview:The proposed book would be a key resource for students, entrepreneurs, and professionals in the agribusiness and agri-marketing sectors. It would focus on the unique challenges and opportunities in marketing within the agriculture industry. The book would aim to blend traditional marketing principles with the nuances and emerging trends specific to agribusiness.
Target Audience:Students pursuing an MBA in Food and Agribusiness/Agri Marketing/Agri entrepreneurship, Master in agri-extension, Bachelor in agriculture and allied courses, marketing professionals working in the domain of agriculture, food business, and agribusiness, entrepreneurs in the agribusiness sector, agribusiness consultants and policymakers.