This book aims to explore the recent trends and research on intricate interplay between behavioral economics, neuroeconomics, health, & health care, shedding light on the underlying psychological and neurological factors that influence individual choices related to health and healthcare. Drawing from a rich pool of research, the book will provide a comprehensive understanding of how cognitive biases, emotional factors, and social influences contribute to health-related decisions and outcomes.
Enhance understanding of the psychological and neurological drivers of health and health care behaviors.
Inform the development of effective interventions to improve health outcomes.
Contribute to the growing field of behavioral and neuro health economics.
Offer practical implications for healthcare practitioners and policymakers.
Appeal to a broad audience interested in the nexus of economics, psychology, and health.
Graduate and Undergraduate students of neuropsychology, health administration, behavioral neurosciences
Healthcare professionals (doctors, nurses, allied health professionals, health administrators, psychologists)
Health policymakers and administrators
Researchers and academics in behavioral economics and neuroeconomics
Students in health sciences, psychology, and economics
General readers interested in the intersection of health and behavioral science
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