Why Do People Use IoT-Enabled Devices?: An Empirical Examination From Indian Perspectives

Why Do People Use IoT-Enabled Devices?: An Empirical Examination From Indian Perspectives

Sheshadri Chatterjee
Copyright: © 2022 |Pages: 20
DOI: 10.4018/IJTHI.313626
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Abstract

The purpose of this paper is to identify factors predicting perceived intention of using IoT by Indians. To fulfill the purpose, basing on literature review and on diffusion theory of planned behavior (DTPB) model, factors predicting perceived intention of using IoT by the Indian consumers have been identified and hypotheses have been developed which were tested by collecting data using questionnaire from 400 concerned respondents. The data were analyzed and tested using different standard tools. The study revealed that: perceived usefulness, perceived ease of use, compatibility impact attitude, influence of family members, influence of peers, influence of others impact subjective norms, self-efficacy, and facilitating conditions impact perceived behavioral control. Again, attitude and perceived behavioral control influence intention though subjective norms significantly do not influence intention. Again, it is found that intention positively influences the actual use of IoT by the consumers. The outcome would help the IoT service providers to improve their businesses.
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1. Introduction

Internet of Things (IoT) has been able to develop smart links of objects to the internet. It can exchange available data. It helps to bridge users’ information in a more secured way (Cisco, 2015). In an extended sense, IoT has included its functional capabilities covering Government, companies, societies and even individuals saluting them as ‘stakeholders’. IoT has conceptualized that objects have become able to communicate via internets (Uckelmann et al., 2011). However, the conception of IoT is not a new one. Long back in 1999, Ashton of MIT, USA for the first time explicitly threw the idea of IoT in a more elaborative way. IoT is a network of networks which can uniquely identify a ‘thing’. This ‘thing’ can communicate without human intervention using IP connectivity. It may be locally or even globally. Thus, IoT can be stated as an application with the help of extended use of internets. Hence, with increase of internet users in India, it is expected that use of IoT will also increase (ABI Research, 2013; Chatterjee, 2020).

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