Visual Communication Design of Mobile App Interface Based on Digital

Visual Communication Design of Mobile App Interface Based on Digital

Shenghua Wang
DOI: 10.4018/IJISSCM.348063
Article PDF Download
Open access articles are freely available for download

Abstract

With the obvious trend of population aging, the demand of digital products for the elderly is increasing, and the visual design of APP interface is very important for the user experience of the elderly. This study will focus on how to design and optimize the interface through visual communication to enhance the application experience of elderly users. Through a comprehensive analysis of the design principles, user characteristics and use requirements of the aging reading APP, this paper discusses how to design skillfully in the aspects of color application, picture selection, typesetting layout and interactive operation, so as to create an interface that conforms to the reading habits of elderly users. Through the discussion of this study, the purpose is to provide designers and related practitioners with practical guidance and inspiration for the design of aging APP interface for elderly users. The primary aim is to advance digital product design towards a more human-centered and universally accessible direction, enhancing convenience and comfort for elderly users.
Article Preview
Top

Literature Review

The literature on visual communication design in the context of apps covers a range of topics and approaches. Bian and Ji (2021) introduced Tapology, a game-based platform aimed at engaging participants with information communication technology (ICT) to facilitate e-health and e-inclusion. The long-term goal of this app is to gather data on visual function and enable perceptual learning in the preserved peripheral retina. Wu and Li (2020) focused on the development of the QoL-ME app, a visual and personalized quality of life assessment tool for individuals with severe mental health problems. Participants in the design stage preferred paging over scrolling, linear navigation, a clean layout, and the use of visual analog scales. In the realm of app design, Fan and Li (2020) conducted research on the teaching of visual communication design based on digital technology. They emphasized the importance of creating distinctive aesthetics in different categories of apps through differentiated design elements. Additionally, Liu (2021) explored the application of visual communication design in app interface design within the context of deep learning, introducing the enhanced deep learning-based automated historical image colorization technique. On the other hand, Liu (2021) addressed privacy and security concerns in app choices by designing multimedia indicators to communicate aggregate risk. They found that incorporating visual cues and audio feedback influenced users' app choices. However, Kujur and Singh (2020) cautioned against excessive visual design elements in digital marketing communications, suggesting that combining animations and pictographs could lead to clutter and reduced communication effectiveness. In terms of design guidelines, Cao et al. (2023) identified violations of Material Design guidelines in a study of Android apps, highlighting the importance of adhering to established design principles. Finally, Senjam et al. (2021) emphasized the need for workflow automation in stakeholder communication for IT projects, aiming to address challenges and improve communication efficiency.

Overall, the literature review on visual communication design in apps showcases a diverse range of studies focusing on user engagement, aesthetics, privacy concerns, design guidelines, and communication effectiveness. These studies underscore the importance of thoughtful and innovative visual communication design in creating engaging and effective app interfaces.

The importance of designing mobile application interfaces for elderly users is self-evident, as they may face numerous technical and cognitive challenges. A friendly, intuitive, and easily understandable interface design is crucial for their digital experience. Large font and clear icons: Elderly users may experience visual impairment, so the text and icons in the application should be large enough, clear, and easy to read to ensure they can easily recognize and operate. The interface layout should be concise and clear, avoiding too many function buttons and complex menus to reduce the cognitive burden on elderly users and help them find the required functions more quickly.

Complete Article List

Search this Journal:
Reset
Volume 17: 1 Issue (2024)
Volume 16: 1 Issue (2023)
Volume 15: 7 Issues (2022): 6 Released, 1 Forthcoming
Volume 14: 4 Issues (2021)
Volume 13: 4 Issues (2020)
Volume 12: 4 Issues (2019)
Volume 11: 4 Issues (2018)
Volume 10: 4 Issues (2017)
Volume 9: 4 Issues (2016)
Volume 8: 4 Issues (2015)
Volume 7: 4 Issues (2014)
Volume 6: 4 Issues (2013)
Volume 5: 4 Issues (2012)
Volume 4: 4 Issues (2011)
Volume 3: 4 Issues (2010)
Volume 2: 4 Issues (2009)
Volume 1: 4 Issues (2008)
View Complete Journal Contents Listing