Visual Communication Design Method in Folk Art Based on Multimedia Data Transmission Technology

Literature Review

Today, it is necessary to continuously implement the integrated development concept of visual communication technology and multimedia technology, meet the aesthetic standards and requirements of the public (Cecchinato et al., 2023). However, due to the constraints of traditional thinking modes, visual communication art designers are faced with heavy work pressure; the result is that the final design works displayed are at odds with the aesthetic art and thought concepts of current society (Silpa & Korra, 2023).

The application advantages of multimedia technology in the field of visual communication design have gradually emerged (Dhar et al., 2023). Using multimedia technology for related design can enrich the work. It has designed an intuitive and user-friendly user interface that allows users to easily interact with visual information, such as scaling, rotating, filtering, etc. For visual transmission based information visualization, consideration was given to how to transmit data in real-time and update visualization effects. (Jiang, 2023). The use of multimedia technology can not only enable designers to better showcase their design concepts, but also innovate the entire artistic design. (Gaikwad, 2024). Although multimedia technology has been greatly developed, it is still a major artistic medium for visual communication (Zhang & Cui, 2023). With the continuous development of this medium, multimedia technology and visual communication design can achieve deeper mutual promotion (Sharma et al., 2023).