Value Chain Mapping of Tourism in Birbhum

Objectives

The major objective of our study is to propose the Value Chain Mapping (VCM) methodology of tourism in Birbhum district of West Bengal. The authors have also tried to formulate strategies for integrating all elements in the value chain.

• 1.

  The primary objective of this paper is to enhance the local tourism through the proper mapping of the tourism value chain of Birbhum

• 2.

  To specify all the sub-chains associated with the main value chain.

• 3.

  To develop the socio economic structure of the tourism through flow of proper VCM.

• 4.

  To develop efficient techniques and measures for improving value chain linkage in Birbhum tourism sector.

• 5.

  To identify opportunities and threats and suggest strategies for specific value chain.

• 6.

  To influence policies for local development and tourism in Birbhum.

Methodology

The research approach is qualitative. Authors have focused on interpretation rather than quantification. It is based on subjectivity rather than objectivity, on process orientation rather than results and on context since the behavior of the people involved and the situation are based on experience formation (Cassel & Symon, 1994).

Figure 1.

Three stage of methodology