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Green IT refers to the sustainable use of resources recognizing its incremental benefits for economy and environment. This is due to the need for reducing the business activities impacts to the environment as well as promotes long term sustainability in all aspects of organizations’ operations (Park et al., 2012). Hence, Green IT is considered as one of the many approaches to help solve environmental problems and achieve resource-efficient production and conservation.
Previous studies found the increasing benefits Green IT adoption in organizations. First, GIT adoption promotes resource-efficient business operation reducing carbon footprint and wastes (Mithas et al., 2010; Gholami et al., 2017). Second, it encourages environment stewardship and responsibility among firms resulting good corporate image, brand equity, and eco-friendly practices (Melville, 2010; Gan et al., 2017). Lastly, drives green innovation aiming to sustain green business operation by designing and developing energy-efficient electronics and IT equipment (Dao et al., 2011; Loeser et al., 2017). Thus, Green IT can drive positive effects both for economic and environment performance.
However, prior researches were focused on understanding the acceptability and readiness of organizations to adopt Green IT programs and activities (Deng and Ji, 2015; Verdecchia et al., 2017). Most of the studies dealt in developed countries have varying contexts and characteristics which might be different from developing countries perspective (Hernandez et al., 2016). Moreover, these studies dealt with readiness, acceptability, issues and challenges in Green IT adoption. However, limited studies have empirically explored on the motivational factors of Green IT adoption in developing economies, such as the Philippines.
Thus, this study is guided by answering the research question: “What are the motivational factors for an organization to choose to begin Green IT adoption in developing countries?”
Therefore, this study explores on the motivational factors to the adoption of Green IT in organizations. This work can further the understanding of Green IT adoption context in developing countries such as the Philippines, and similarly significant for the developing countries aiming to spur Green IT adoption to achieve economic and environment sustainability.