The Pursuit of Less: Embracing Minimalism as a Way of Life

2.1 Environmental Concern

People's concern for their behavior and its subsequent impact on the environment is defined as environmental concern. It has something to do with a person's awareness of environmental issues (Suki, 2015). Consumers' environmental concerns and product characteristics, according to Joshi et al. (2015), are the deciding factors in a customer's decision to practice green consumption. Consumers' environmental concerns are reflected in waste reduction, resource longevity, environmental degradation, and carbon footprint minimization (Lopez Palafox, 2019). Their concern towards forces them to make less consumption and they equate less consumption to less use of natural resources. Consumers' environmental concerns drive them toward minimalism (Lloyd and Pennington, 2020). Consumer finds green products proficient solution for the current environmental and human health issues. As a result, environmental concerns are one of the primary motivators for minimalism.