The Black Box of Implementing Strategic Decisions

The Black Box of Implementing Strategic Decisions

Nada Abdulla Al-Kubaisi
DOI: 10.4018/IJCRMM.323200
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Abstract

In trying to strike the necessary balance between the two main processes of strategic decision (i.e., between making and implementing decisions), many researchers have moved their focus toward strategic implementation, which has become a growing trend in the strategic decision literature. Nonetheless, the strategic decision implementation process remains a mysterious black box, and researchers are still looking for an answer to the challenging question of “What are the core activities in implementing strategic decisions?” Therefore, the purpose of this paper is to plug this gap in the literature by conducting an extensive review of the literature on strategic decision implementation to understand this process better. The present research revealed three phases for conducting the SD implementation process and identified a number of factors inside each phase. Moreover, the paper proposed several future research avenues and implications for both researchers and managers.
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The Review Approach

This review follows Noble’s approach (1999) and Tawse and Tabesh’s (2021) broad approach, which includes both implementation and implementation-related research to overcome the low number of papers explicitly examining SD implementation topics. Because the strategy implementation research has been fragmented across several management disciplines (e.g., marketing literature, organizational behavior, and project management) (Amoo et al., 2019), it was necessary to adopt this wide scope in the investigation.

To recognize the effective practices of SD implementation, the researcher conducted a literature search in two stages. First, we used several databases like ScienceDirect, ProQuest ABI, and EBSCOhost to search for papers. The search words were ‘strategic decision’ and their equivalents (e.g., project, initiative, choice of suppliers, information system selection, and new product development), and ‘implementation’ and its synonyms (e.g., execution, application, accomplishment, achievement, and realization). Second, cross-referencing was carried out to identify further articles. This way, the analysis included articles that considered strategic decision implementation despite not including it in their abstracts or keywords.

The shortlisted papers must be from peer-reviewed journals with an AJG rating of “2” or above or were at least B in the 2019 ABDC list (Fatima & Elbanna, 2022). The researcher had to use the two lists with this low rating to compensate for the scarcity of papers on this topic. This yielded 33 peer-reviewed papers, of which nearly 64.7% had an AJG rating of 3 or higher and 70.5% were rated A or higher on the ADC list. A summary of the empirical strategic decision implementation-related documents can be found in Table 2 in the appendix section.

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