Relevant Concepts
What Is Communication?
Communication is the process of transmitting information, opinions, and news between two or more people to interact, connect, enhance understanding, and increase awareness (Littlejohn & Foss, 2010). Communication is carried out through various channels including mass media, social media, and online media. It is a crucial tool in building brand image, promoting products/services, and fostering relationships and trust among customers and business partners (Armstrong et al., 2014).
What Is a Communication Product?
A communication product is any content created for the purpose of conveying information, ideas, and values from one person or group to another (Blakeman, 2023). Communication products can be created using various media, including speech, writing, images, video, and sound (Turow, 2019).
What Is a Communication Agency?
A communication agency is an organization, company, or nonprofit tasked with collecting, editing, producing, and transmitting information and news to the public through media channels (Wilcox et al., 2014). These agencies play an important role in providing information, education, and entertainment to society and are responsible for ensuring the accuracy, objectivity, and diversity of the information they provide (Bivins, 2003). They have a significant influence on how people understand and react to events and issues in society (McQuail, 2010).
Information technology is a collection of methods, technical tools, and devices—primarily computer technology and telecommunications—aimed at organizing, exploiting, and effectively using a rich and potential resource of information in all human and societal activities (Laudon et al., 2023; Nuraliati & Sianturi, 2021).
Information technology applications involve the use of modern technology in various sectors. Through this, product quality, productivity, and work efficiency are improved (Bawden & Robinson, 2015; Pearlson & Saunders, 2009).