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Google, established in 1998 by Larry Page and Sergey Brin, became a public corporation in August 2004 (Vise, 2005). Google works in the field of non-traditional advertising. It began as a search engine and has now expanded into other technologies. Every year, they introduce something new that complements their purpose and vision. Gmail was added in 2004, Google Maps and Earth were added in 2005, and Google bought the video sharing platform YouTube for US$1.65 billion in 2006 and the online advertising service firm DoubleClick for US$3.1 billion in 2008 (Stross, 2008). They have expanded the worldwide market for each of these goods, with millions of users, and are now the industry standard. Google shifted its attention to OS systems in 2007 when it acquired Android, and in 2008, it launched Chrome, an open-source browser. There is a pattern depicting Google's pace of development, with the company launching a significant new product every year for five years in a row. It was a pioneer in Google Maps, Earth, and YouTube, but it came in second in Gmail, defeating Yahoo in market share and utilizing Android to compete with rival operating systems like IOS and Microsoft Windows. Chrome still has a long way to go before it can overtake Mozilla Firefox, but it has a sizable market share over Explorer. They concentrated on social networks with Google Plus in 2011, and they continue to fail in their efforts to grab the market share of Facebook and other social sites. Their Google Fiber concept was available in 2012, and it included Google Drive. They now want to join the automobile business (Carr, 2015a).
They have expanded into communication devices and collaborated with big electronics companies like Motorola Mobility. Google sees itself as a worldwide technology leader with an emphasis on enhancing people's interactions with information. The company's business in search, advertising, enterprise, operating systems and platforms, and hardware devices is highlighted in the 2012 Annual Report. The report also expresses the company's emphasis on mobility. The purchase of Motorola in 2011 may have been misinterpreted in terms of Google's ambitions in the mobile sector. Google, on the other hand, combines all it does under the banner of advertising. It provides many free goods in order to get a large market share for advertising income. It may get income from other sources, such as mobile wireless devices, in certain cases, but it always returns to its main business (Carr, 2015a).