Semantic Web-Based Structural Equation Modeling and Mediating Effects Are Used to Investigate Key Factors

Willingness and Influencing Factors

According to academic research, willingness is considered a crucial factor that often determines an individual's decision-making process and subsequent behavior. However, it has been observed that the attitude towards receiving behavior also plays a significant role in actual behavior generation (Zhang et al., 2023; Guo et al., 2021). According to recent studies (Galván et al., 2022; Ilyas et al., 2022; Teragni & Pons 2022), farmers' behavior choices may not always align with their initial intentions due to subjective norms and other factors. This means that there may be a certain degree of deviation between farmers' intentions and their actual behavior, or that obstacles may arise during the process of translating intentions into actions. The relationship between willingness and behavior has evolved significantly. Willingness was used to guide practical decision-making. However, it now involves theoretical integration and empirical analysis of alternative behaviors (Singh, 2018).