Recruiters’ Preferences for B-School Campus Placement: An Indian Perspective

2. Literature Review

The primary objective of management education is to impart the essential managerial and analytical skills required for the efficient product position and distribution of goods and services. Employability is the buzz word in every business school in India. Almost each and every business school is evolving different admission criteria’s every year where the main emphasis for admission is the word employability. All the panelist in the admission process are trained and experienced and being asked to assess the employability of the student who is given provisional admission. Keeping this in view, many B-schools involve the industry experts in the panel constituted for the admission process. Ultimately, business school’s performance is measured only in terms of placements like the number of companies participated in the placement process, minimum, average and maximum salary offered and the number of old recruiters and the new recruiters participated, etc.