The research methodology steps includes (i) the collection of piecemeal, understandable, comprehensive, and relevant (linked to research questions, business & operations reality of the ethic MVNOs) qualitative data from the secondary sources (web sites of the Ethnic MVNOs or their MNO partners, news and blogs on internet, press releases & research reports) by following theoretical sampling technique or open sampling techniques, (ii) analysis of data so collected in a sequential manner with a view to identify major business strategies of ethnic MVNOs and developing a conceptual model depicting inter-relationships stakeholders and their major functions.
The major emphasis of data collection and analysis is related to the following six parameters of ethnic MVNO business.