Information and communication technologies (ICTs) have penetrated society to the point of becoming almost indispensable to use in general life and to education. Technology is constantly evolving, and it is important to determine how these advances can be of benefit in the teaching and learning landscape. A literature review uncovered several studies that have been conducted on the educational benefits of social media tools for improving student learning in the classroom and beyond. Across the world and more specifically as it stands in South Africa, ICTs and social media for educational purposes is a notion not only fraught with challenges but also offering much-untapped potential. These Web 2.0 technologies and electronic teaching aids can be used to greatly advance the transmission of knowledge in the school setting. Indeed, the investigation at hand attempted to go a step further by showing the potential benefits of incorporating the Grade 12 Business Studies curriculum at a public school in South Africa through a Facebook page to enhance learners’ subject knowledge competence and academic performance. An exploratory mixed-method research design was adopted to describe the implementation of the mentioned Facebook page in a Grade 12 Business Studies class at a public school in South Africa. The data were collected using a specifically created Facebook page and an online open-ended questionnaire. The analysis of the data was completed through the extracts from the participants’ responses on the Facebook page and according to the questionnaire in table format. A few analysts have concurred that social media applications have the potential to back collaborative learning by upgrading learning execution in both personal information and cluster information. By utilizing social media to interact with classmates, positive connections are set up which can be essential to the creation of learning communities where learners know one another for them to work together and help each other. Based on the research the learners agree to strongly agree that the Facebook page for Business Studies did assist and support them in their learning. Furthermore, the findings revealed the success of the intervention as a supportive teaching strategy, and it suggested that Business Studies teachers should be empowered through receiving training on the use of social media tools in their occupation. Rather than finding themselves restricted to utilize Facebook, teachers can usefully apply Facebook as an instructing apparatus for supporting learners’ nonstop learning encounter. To work towards meeting the educational needs of the net generation in South Africa, the integration of web innovations into educational programs is not only fundamental but moreover profoundly advantageous in that these applications increase learners' inspiration to participate in classroom activities and compels them to form more suitable choices when interacting in a virtual environment. In preparation for Facebook to be advantageous as a supportive teaching methodology, all learners must have equal access to the fundamental technology. Further research is needed across other grade levels or at the same grade but at other schools and provinces to gain an enhanced understanding of learners’ responses towards Facebook as a supportive teaching tool. A further suggestion for future research would be to investigate the use of social media applications run specifically on smartphones in South Africa as a supportive teaching strategy.