Perception Theory
Perceived value refers to the comparison between the perceived benefits and the cost of obtaining a certain service, resulting in a subjective evaluation (Papadakis et al., 2019). As an educational service, distance education and training in school belong to an intangible thing, and users can only evaluate it according to various indicators, mostly subjective indicators, and there are certain differences in everyone’s evaluation criteria. Therefore, the perception of service quality is about not only the results but also the process, which is the comprehensive situation of the results plus the process (Paseka & Schwab, 2020).
Perceived value model is the main research achievement of perceived value theory, which analyzes not only the adoption behavior but also the purchase decisions of potential users and repeat buyers of remote online development courses by analyzing the perceived risk and perceived price of perceived value (Kim & Gupta, 2009). The investigation of users is the key link to perceive the service quality, and it is also the method to determine the satisfaction index of service process. The criterion of perceived service quality is determined by the gap between user satisfaction and the services provided. In this paper, we analyze the degree of parents’ perception of brand recognition of distance online education and training from four dimensions: teaching quality, service quality, course content, and course price (Liu & Yang, 2021). Understanding the nuances of parental perception in these dimensions can provide valuable insights into the effectiveness and acceptance of distance education and training programs.