MLA
Sinha, Rajesh Kumar, and Subhojit Banerjee. "Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability." IJOM vol.2, no.4 2012: pp.54-67. http://doi.org/10.4018/ijom.2012100104
APA
Sinha, R. K. & Banerjee, S. (2012). Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability. International Journal of Online Marketing (IJOM), 2(4), 54-67. http://doi.org/10.4018/ijom.2012100104
Chicago
Sinha, Rajesh Kumar, and Subhojit Banerjee. "Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability," International Journal of Online Marketing (IJOM) 2, no.4: 54-67. http://doi.org/10.4018/ijom.2012100104
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