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Top1. Introduction
The landscape of consumer behaviour within the technological and governance context emerges as a highly multidimensional and continually evolving sphere, exerting profound influence on various facets of business management. Acquiring a nuanced understanding of how consumers interact with the business environment is imperative for successfully addressing their needs, preferences, and expectations. This comprehension forms the bedrock for crafting effective marketing strategies, optimizing store layouts, formulating pricing strategies, and implementing initiatives related to customer relationship management (Ahmed, S et al. (2023)). At the core of every business's fundamental objective is not only to attract new consumers but also to foster the recurring patronage of existing consumers, emphasizing the significance of sustained footfall. For the success of this scenario, the most important rule is customer satisfaction.
Figure 1. Customer satisfaction by involving technology, governance, and business
As per Figure 1, through the technology like AI recommendation systems, once a business has sensed its target audience, it will be very easy to serve the right products to its consumers to satisfy their needs under the umbrella of a wide range of cost-effective brands inclusive of government policy. In last so many years, research on consumer behaviour covered a wide range of topics, including technology, governance, consumer decision-making, perception, motivation, attitude, and loyalty, among others. This paper emphasises on review of the literatures available on consumer behaviour, with the objective of summarising the key findings, identifying research trends, and proposing future research directions in this field.
It is very easy for a company to sense consumer behaviour while developing a product, but at the same time it’s a herculean task to sense the exact needs of its customers to choose the most suitable, known, favourable, eye-catching, and pocket-friendly brands to satisfy its customers. Within the intricate framework of “Impact of Technology and Governance on Consumer Behaviour,” the centrality of the customer's ego becomes a pivotal focus in the domain of business management. While they boast an extensive array of products and brands, the quintessential aspect of business management lies in the art of serving the customer, acknowledging the paramount importance of customer-centric practices Airoldi, M et al.(2022). Guided by the principles of 'SERVE,' this customer-centric approach manifests as a strategic imperative for business, shaping the trajectory of customer relationships. 'SERVE' a smile to your 'CUSTOMER,' and 'CUSTOMER' will allow you to 'RE-SERVE' Airoldi, M., & Rokka, J. (2022). Serving a customer has many aspects:
Parking Space: Ensuring convenient and accessible parking facilities.
Greetings: Creating a welcoming atmosphere through genuine and friendly greetings.
Attractive and eye-catching Display: Presenting products in an eye-catching and appealing manner.
Clean and Reachable Shelves: Maintaining organized and easily accessible merchandise.
Polite and Helpful Staff: Cultivating a team that prioritizes politeness and helpfulness.
Candid Communication: Establishing clear and candid communication through staff interactions or informative billboards.
Walking Space: Providing customers with comfortable and unobstructed navigation.
Hassle-Free Billing: Streamlining the billing process to minimize customer inconvenience.
Attractive Offers: Introducing enticing promotions and offers for future visits.
Easy Exits: Facilitating smooth and hassle-free exits for customers.