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Top1. Introduction
The Internet and in particular the communications environment, a vast network of uncertain infinites, has created a new ecosystem for marketing research and business today, and has become the main highway in today's business world. Social networks are tools that companies can use to strengthen and complete marketing techniques and processes, and can even replace traditional and old practices and practices (Vera & Trujillo, 2017). These networks have created a smart environment with a vast array of connectivity and incredible capacity for inclusive participation. Social networking platforms have emerged today as dominant communication channels in which consumers and consumers connect, brand, and share information, and share information about them. These networks are extremely easy to use and can be used anywhere and at any time. Therefore, marketing researchers have focused their strategies on increasing social networking users (Mohan, Bijua, & Sequera, 2016)
The purpose of this study is to fill the gap of previous research in particular:
The statistical population of this study consists of users of Channel Telegram and Page Instagram with the number of members over 1,000. The number of people in the community is unlimited. The pages targeted in this study are based on the introduction and marketing of Samsung mobile phones. Two detailed social network marketing questionnaires (Godey, Manthiou, Pedezoli, & Rokka, 2016) and a brand equity questionnaire (Acker, 1984) have been used to gather accurate data and data.
This study shows to marketers and sales managers that the importance of which social networking components is more important to brand equity, as well as the ranking of brand equity components that can play an important role in sales and marketing management.