Enabling B2B Marketplaces: The Case of GE Global Exchange Services

Enabling B2B Marketplaces: The Case of GE Global Exchange Services

James Paul, Shiro Withanachchi, Robert Mockler, Marc E. Gartenfeld, Matthew Jenkins
Copyright: © 2003 |Pages: 24
DOI: 10.4018/978-1-59140-061-5.ch030
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Abstract

The objectives of the case are to provide an overview of the B2B segment of the e-business industry for students to understand the intricacies of how it functions, an in-depth example of how an industry can be analyzed, and an example of how to identify keys to success for a company, GE Global Exchange Services (GXS). Other subject matter objectives are to provide an example of how a company can identify opportunities and threats in its industry and how to analyze competitive market situations, develop alternative strategies, evaluate the consequences of decision models, and make winning corporate decisions.

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