Effective Culture Theories and Strategies for Project Management Environments

Effective Culture Theories and Strategies for Project Management Environments

Brian J. Galli
DOI: 10.4018/IJAMSE.299025
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Abstract

A project plays a great role in basic, social, and economic life, and its success or failure determines the development speed and overall strength of a country, a region, or enterprise. In lieu of the rapidly changing market environment and the continuous improvement of user demand, enterprises should constantly adapt and adjust. Enterprises must give full play to the value of people, but the most effective way to tackle the constantly changing environment is by frequently updating the management ideology, particularly within project management. When the corporate culture construction project carries out various tasks, many problems can appear to affect the implementation of the project. Additionally, the author takes a systematic literature approach to study pre-existing literature on the current variables, concepts, and models in acquired skill and management strategies and how they work in project management. Overall, the author provides some implications and applications for project management, engineering management, and for the current digital and Internet environments.
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Introduction

Background

John Kotter, who has earned great reputation and authority in management science, believes that corporate culture plays a significant role in long-term business performance. This is likely to be a key factor in the rise and fall of enterprises in the next decade. Some scholars claim that the world's top 500 enterprises' success is from constantly injecting new vitality into the corporate culture. Corporate culture construction emphasizes that enterprises should independently choose and construct corporate culture according to their own development goals, development strategies, and enterprise realities. Therefore, the corporate culture directly becomes the internal force to promote enterprise development and becomes the core competitiveness that drives the company to achieve its development goals.

Additionally, corporate culture is a special cultural image of the company that consists of corporate values, ways of doing business, beliefs, rituals, and more. Dean & Kennedy (1982) systematically summarize corporate culture into five elements: corporate environment, values, heroes, cultural rituals, and cultural networks. However, project management involves performing activities with various skills, methods, and tools to achieve stakeholder goals. Corporate culture and project management complement each other because the company's culture directly affects project management. Also, the specific management model of a project fully reflects and enriches its corporate culture.

In the current literature field, there are many research results about the project and project management ideologies. For example, some studies research the development of project management from the traditional ideology to the modern ideology. Other studies have investigated the relatively innovative project management methods. However, there needs to be more research on applying different cultural theories and management solutions within management environments.

Research Objective

This study will demonstrate the effective cultural theories that are derived from the relationship between the corporate culture and project management. It will also study the variables, concepts, and models in project management and performance to fill a research gap. This gap is based on a lack of research on how these variables, concepts, and models allow operations and project management to progress smoothly. The variables will be compared, which can lead to creating a framework that highlights the best concepts for industries to use.

Contribution to the Field & Profession of Industrial Engineering

The research performed in this study can help in the Industrial Engineering (IE) file by accelerating the work process with new ideas for businesses and practitioners. Also, industrialists can benefit from a clear theoretical framework that features pertinent information for future research, as well.

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