MLA
Leng, Ho Keat, et al. "Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions." IJABIM vol.10, no.3 2019: pp.49-60. http://doi.org/10.4018/IJABIM.2019070103
APA
Leng, H. K., Wu, X., & Zhong, D. (2019). Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions. International Journal of Asian Business and Information Management (IJABIM), 10(3), 49-60. http://doi.org/10.4018/IJABIM.2019070103
Chicago
Leng, Ho Keat, Xinran Wu, and Deping Zhong. "Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions," International Journal of Asian Business and Information Management (IJABIM) 10, no.3: 49-60. http://doi.org/10.4018/IJABIM.2019070103
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