Digital Innovation Ecosystem on Digital Entrepreneur: Social Network Analysis Approach

Digital Innovation Ecosystem on Digital Entrepreneur: Social Network Analysis Approach

Ratih Purbasari, Enjat Munajat, Farisadri Fauzan
Copyright: © 2023 |Pages: 21
DOI: 10.4018/IJEEI.319040
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Abstract

This study aims to produce a network structure in the digital innovation ecosystem to determine the position of each actor involved in it as an effort to support digital innovation in digital startups in West Java. This study uses a mixed method with an exploratory sequential strategy involving digital startup actors in West Java. To get the network structure in the digital innovation ecosystem in order to find out the actors who play the most important roles, the research uses a social network analysis approach by utilizing the Gephi application. The network structure is based on four dimensions of centrality. The results of this study confirm that the actor with the most connections (degree centrality), as well as the most important actor (Eigen centrality), in the digital innovation ecosystem in West Java is PT. Sharing Vision. A framework of digital innovation ecosystem is developed to explain the importance of actor positions in the digital innovation ecosystem.
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Introduction

Digital technology marks a new era in entrepreneurship (Azzahra et al., 2021), which can expand various entrepreneurial opportunities and challenge business owners and their companies to digitize immediately (Beliaeva et al., 2020). Digital technology is a driver of entrepreneurial activity (von Briel et al., 2018) and manifests itself in various forms as one of them is digital innovations (Kuester et al., 2018; Elia et al., 2020; Purbasari et al., 2021). Digitalization has set the stage for innovations that have the potential to trigger new technological revolutions (Deng et al., 2020) and encourage the emergence of multi-sided platforms (Purbasari et al., 2021) inhabited by digital entrepreneurs (Sussan & Acs, 2017; Purbasari et al., 2021). Digital entrepreneurs identify and take advantage of various business opportunities based on the Internet, the World Wide Web, mobile technology, digital media, cloud computing, big data, robotics, and other information and communication technologies (Richter et al., 2017; Ulas, 2019). Due to the various possibilities available from advances in digital technology, digital entrepreneurs have been considered an essential pillar for economic growth and innovation and have become one of the top priorities in many countries (Shen et al., 2018; Beliaeva et al., 2020; Bagale et al., 2021).

In recent years, digital entrepreneurship has attracted much research interest as a new and developing research field (Kraus et al., 2019; Beliaeva et al., 2020). Digital entrepreneurship broadly refers to creating new ventures and transforming existing businesses by developing new digital technologies and new uses of those technologies (Sahut et al., 2019; Elia et al., 2020). In addition, digital entrepreneurship is also recognized as an important driver in the innovation system (Perwita, 2021). It can also be said that digital entrepreneurship is the process of creating a digital startup as a new business or within an established company (Perwita, 2021; Muafi et al., 2021). A startup can be understood as a company in the early stages of its business operations. Startups try to enter existing markets or sometimes open new ones with innovative products or services (Riyanto & Jamaaluddin, 2018).

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