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TopIn recent years, with the improvement of material living standards, people have higher requirements for clothing and accessories and are pursuing higher-end and more personalized fashion products (Yuan et al., 2013). Users' demand for personalized and fashionable products has promoted the development of clothing customization. According to the 2021-2027 China Clothing Industry Operation Situation and Future Development Trend Report, with the continuous improvement of consumers' awareness of personalized products, customization service has gradually become the focus of brand clothing development. In the future, designers will tend to design clothing for individual consumers. The replacement of consumption patterns has gradually upgraded the traditional clothing sales industry, and the change of demand concept has promoted the gradual development of the clothing industry towards interconnection, which is manifested in the closer connection among customers, brand products, and enterprises, showing a new trend of “internet + clothing customization” (Baytar & Ashdown, 2015).
Under the mode of internet consumption, purchasing clothing online has become the primary mode of consumption for young people, and it points to the trend of customized sales in the clothing industry in the future. However, in recent years, the drawbacks of online shopping have gradually become prominent, mainly manifested in that customers are not satisfied with the clothes they have purchased, resulting in a high rate of product returns. According to consumer survey research in online shopping, consumers think that it is difficult to understand the actual wearing of clothing in the online clothing purchase process, and there is a lack of experience in trying on clothes, which is the fundamental reason for the high return rate of online shopping. In the shopping mode of the e-commerce platform, customers' cognition of clothing styles relies on clothing information such as pictures, and the display and interaction capabilities of products cannot allow customers to truly feel the experience of wearing clothing on their bodies. In the actual consumption link, the consumers' try-on experience is an important factor that promotes the purchase decision. The offline purchase model also has limitations. In the traditional clothing purchase and customization process, merchants need to assign personnel to guide customers to try on. At the same time, the try-on process is extremely cumbersome, and some customized production processes also require customers It takes a lot of time and cost to go to the site to measure the body for many times (Alzamzami et al., 2023).
Therefore, in order to address the above drawbacks and meet the needs of an efficient clothing try-on experience, virtual clothing try-on technology came into being. This technology integrates clothing selection and human-computer interaction. By providing a personalized virtual clothing model to fit the elderly, it realizes the function of convenient try-on and simplifies the tedious process of the traditional try-on mode. To a certain extent, the experience and realism of the online clothing try-on process are improved. At the same time, with the close integration of the clothing industry with 5G communication, artificial intelligence (AI), augmented reality/virtual reality (AR/VR), and other technologies, clothing virtual try-on technology is gradually developing towards a complete virtual try-on system (Zhu et al., 2018).