Customer Perception Towards Borrowing Bank Loans: An Empirical Study

Objectives Of The Study

The study focus on the loans provided by different banks, the strategies adopted by the banks for promoting loans, in addition to identifying the problems in availing banks loans. In tune with this the following specific objectives are framed.

• 1.

  The main objective of the present study is to know the customers’ perception towards availing loans from different banks;

• 2.

  To identify the problems faced by the customers’ while borrowing loans from the banks;

• 3.

  To analyze and evaluate the important factors or reasons that influenced the customers’ while availing loans;

• 4.

  To offer recommendations for the effective marketing of consumer loans by the banks by developing appropriate promotional strategies.