MLA
Alavi, Shirin, and Vandana Ahuja. "E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity." IJOM vol.3, no.2 2013: pp.38-55. http://doi.org/10.4018/ijom.2013040103
APA
Alavi, S. & Ahuja, V. (2013). E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity. International Journal of Online Marketing (IJOM), 3(2), 38-55. http://doi.org/10.4018/ijom.2013040103
Chicago
Alavi, Shirin, and Vandana Ahuja. "E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity," International Journal of Online Marketing (IJOM) 3, no.2: 38-55. http://doi.org/10.4018/ijom.2013040103
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