Adoption Intention of Green Supply Chain Innovation
Green innovation encompasses improvements in products, processes, and management practices undertaken by enterprises to mitigate adverse environmental impacts and promote sustainable development (Khan et al., 2021). Its scope is multifaceted, covering tangible components like products and processes, as well as intangible elements such as management methods (Singh et al., 2020). The primary goal is to reduce negative externalities on the environment, emphasizing a dedication to sustainable development that aligns economic prosperity, societal well-being, and environmental stewardship (Yuan & Cao, 2022). In essence, green innovation signifies a proactive commitment by enterprises to engage in transformative, environmentally beneficial activities contributing to broader environmental improvement and sustainable business practices (Song & Yu, 2018). Approaching green innovation from a supply chain perspective underscores the interconnectedness of various business operations, highlighting the need for a holistic integration of environmentally conscious practices throughout the entire production and distribution continuum.
From an organizational standpoint, adoption intention of green supply chain innovation involves the intentional integration of environmentally sustainable practices throughout the entire supply chain (Zailani et al., 2015). It includes implementing innovative approaches in product design, manufacturing processes, and management systems to reduce negative environmental impacts (Aboelmaged & Hashem, 2019). Organizations strategically embrace green innovation within their supply chains to enhance resource efficiency, minimize waste, and achieve sustainability goals (Cherrafi et al., 2018). This adoption reflects a proactive commitment to environmentally conscious decision-making, demonstrating a comprehensive organizational effort to balance economic objectives with ecological responsibility.